3 Mobile Marketing Mistakes to Avoid

Information is becoming increasing mobile.  Every day, more and more people are using smart phones and tablets for work and for pleasure.  They are using their mobile devices to search for information and to communicate with friends, family and coworkers.  Since more and more people are using mobile devices, more and more companies are focusing on marketing to their customers via mobile devices.  Whether you are using QR codes, mobile games or check in specials, make sure you don’t make these three mistakes when developing your mobile marketing campaign.

1. Poor location for your call to action advertisement.

When researching for you mobile marketing campaign, don’t just research your target audience and what motivates them, make sure you find appropriate places for your target audience to engage in a mobile based marketing campaign.  You’ll need to find a location that will be acceptable for your target audience to be on their mobile devices.  Try to narrow it down to a place where they will already be using their smart phones or tablets.  Most importantly, make sure your location for your call to action has solid Wi-Fi and or cell phone service.   You can have the best call to action in the world, but if they can’t access your mobile campaign quickly and easily, your campaign will fail miserably.

2. Sending your target audience to a non-mobile based website.

If you’re going to have a mobile marketing campaign, make sure it is mobile!  Don’t send your target audience to a standard website.  Sometimes mobile devices cannot even open standard websites, or if they do, the mobile browser could change the website’s formatting and make it look jumbled up and rather unappealing.  In your best case scenario, the website loads perfectly, but the text is small and difficult to read without zooming in.  Then you run the risk of your audience missing some of the awesome content you have created.  Make sure you take the time to build a creative and engaging mobile optimized website before launching your mobile campaign.

3. Not giving your audience directions / what to expect.

Finally, make sure you give your target audience some guidance.  Add a call to action with your QR codes or check in specials to encourage your target audience to engage with your mobile marketing campaign.  Once you come up with a call to action to motivate your target audience to engage in your campaign, don’t just leave them guessing what the next step should be.  If your QR code leads them to a webpage, tell them why they are there and what they need to do.  Your campaign should keep flowing seamlessly from one step to the next.  If you don’t guide your target audience to the next step you are more likely to lose them in the gaps.

Always keep in mind that your target audience is on a “mobile device” meaning they are on the run!  Keep it simple so it fits in with their time schedule.  If your call to action advertisement is near a bus stop, your audience will most likely only engage for the few minutes that they are waiting on the bus.  When choosing your appropriate area, try to estimate the average time people will have to engage in your mobile marketing campaign.

Before you go, check out this over the top mobile marketing campaign!
https://www.youtube.com/watch?feature=player_embedded&v=zpdcUakdQVA​