Yes, this Florida restaurant has posted before, but they’re not actively posting. In fact, they’ve only posted once on their Facebook page in the past year, yet it maintains a steady stream of fans posting photos, comments and reviews…and all but one of the reviews are positive, tough to achieve in the service industry.
Social media isn’t just for high school kids. It’s not just a time waster. Nor is it just about posting photos of the toasted ravioli you had for lunch. Social media has become a daily source of communication, information and entertainment. Are your customers on social media? Absolutely, and you should be too.
Facebook alone has 59% of all internet users in North America as active users!
All around the world there are people on social media reading and posting updates. They’re looking at pictures their cousin took when he was on vacation in Clearwater Beach, Florida. They’re congratulating a friend on finishing the Rock ‘n’ Roll Marathon. They’re telling all their friends and family about how much they love Kaldi’s Coffee. Continue reading
Recently, Chipotle faked a twitter hack. The “hack” was a part of their 20th anniversary marketing campaign, which includes a 20-day long treasure hunt called ”Adventurito,” which features 20 days of puzzles.
“We thought that people would pay attention, that it would cut through people’s attention and make them talk, and it did that,”
- Chris Arnold, a Chipotle representative. (during an interview with Mashable).
Yes, it got people talking – I won’t debate that. Roughly, 4,000 new followers on hack day vs. 250 new followers on an average day and 12,000 retweets on hack day vs. the on average 75 retweets per day. And of course, people like me who are writing blogs about it.
But does that make it worth it?
Last Friday, Argyle Communications (@ArgylePR) hosted the #PRhelp chat with guest host, Jay Baer (@jaybaer). The chat covered: how to help your brand stand out in the social media world, tips for those pursuing a career in public relations, how to handle a social media crisis and more. A few quick takeaways from the chat are…
- Don’t Sell, Help. Create content that doesn’t feel like a sales pitch.
- Focus on creating relationships, not sales.
- You don’t have to create amazing content to be successful, just be useful and human (show personality).
- If you’re looking into a career in PR – Gain an understanding of all sides of communication (writing, social media, video production, etc.). Understand business objectives and strategies – and how you fit into those. Master research and analytic tools.
- Continually monitor your online reputation so you can quickly identify an issue and correct it before it become a crisis.
Check out the Tweet Summary of the Chat Below: